No plan about your blog? Create an editorial plan!
This way, you won't get into stress when you're creating content for your blog: Set everything up in your editorial plan.
The perfect target audience for your company blog: this is how you create your Buyer Persona
In ten steps you create a buyer persona as the perfect target audience for your blog.
Which marketing goals you can achieve with your company blog
This way you lay a strategic foundation and achieve your goals with a corporate blog.
Why you should definitely have a company blog
Your company blog is the basis for a successful marketing strategy. These 12 reasons show you why you should start today.
Value Marketing - Call for more value in marketing communication
A symptom of content shock is a loss of value. Whoever wants to survive in today's mass consumption must focus on value marketing.
Hemingway, Spielberg and you? Storytelling in corporate communications
There is a battle for the attention of the audience on every channel. Storytelling in corporate communications should, therefore, be one thing: authentic.