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Articles

Here you get background knowledge, in-depth research and analysis on the future of content creation.

No plan about your blog? Create an editorial plan!

This way, you won't get into stress when you're creating content for your blog: Set everything up in your editorial plan.

The perfect target audience for your company blog: this is how you create your Buyer Persona

In ten steps you create a buyer persona as the perfect target audience for your blog.

Which marketing goals you can achieve with your company blog

This way you lay a strategic foundation and achieve your goals with a corporate blog.

Why you should definitely have a company blog

Your company blog is the basis for a successful marketing strategy. These 12 reasons show you why you should start today.

Value Marketing - Call for more value in marketing communication

A symptom of content shock is a loss of value. Whoever wants to survive in today's mass consumption must focus on value marketing.

Hemingway, Spielberg and you? Storytelling in corporate communications

There is a battle for the attention of the audience on every channel. Storytelling in corporate communications should, therefore, be one thing: authentic.

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We respect your privacy 
You can find information on logging your registration,
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about statistical evaluation and about your
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